BeyondMinds is a startup that combines off-the-shelf with fully customized AI solutions to help enterprises reliably and quickly scale up their AI transformation.
What started as a quick makeover for the homepage based on a pre-existing language, rapidly grew to an on-the-fly re-design of the entire marketing material.
This project was done as part of my work at Karen Segev's studio. My role was hands on design, working along with Karen my manager and collaboration with BeyondMinds Marketing team.
Develop and implement a visual brand identity in a fast-paced and ever-changing environment based on an existing visual language.
Celebrating the world of AI and Complex connections.
Light, vivid, minimal, safe.
Since the original aim of the project was to do just a quick makeover to the homepage, we decided to stay loyal to the existing visual language, making only the most necessary changes.
Previous font (Upgrade) required installment on every computer, which made it hard to implement in online platforms like google slides, therefore complicating the work of the Marketing team and to maintain consistency.
We switched to Source Sans Pro which is more legible and easy to use, while still remaining visually similar to the previous font.
“Source Sans Pro” - free and easy to use google font.
“Upgrade” - required installment on every computer.
Lacked character. Too complex to be used in small versions for schemes & diagrams.
I used the dot/node from the logo as a flexible repeating motif and to create rhythm and focus point to the icons. Another decision was to use only basic geometric shapes that fill the entirety of the frame to create a simple, airy system for the eye to recognise, reducing cognitive load.
Airy and geometric. Based on the company’s logo.
Working along with the in-house animator, we created animated versions for some icons to introduce more character.